Spectorgroup partnered with Design Architect BMA Architects to reimagine Vera Wang’s headquarters in the landmarked Pepsi-Cola building on Park Avenue. This redesign consolidates her office, production facilities, design studio, and showroom into a cohesive two-floor space. The result is a seamless fusion of stark minimalism and refined elegance, embodying Wang’s signature aesthetic while honoring the cultural and architectural legacy of its iconic setting.
Elements of nature meet architectural heritage.
The design draws upon the elements of stone, wood, fire, and water to create a sensory journey rooted in Chinese design principles. Stone, used in countertops and the reception desk, brings solidity and timeless sophistication, juxtaposing the soft textures that ground the space within the modernist structure. Rich wood paneling warms the interior, offering depth and texture that contrast with the building's sleek exterior. Metallic accents, representing fire, introduce vibrancy and energy, their reflective surfaces enhancing the play of light and adding a dynamic, luxurious quality. The inclusion of a water feature brings a sense of tranquility and fluidity, providing a serene focal point that balances the fast-paced energy of Park Avenue.
Designed for discovery and connection.
With a focus on adaptability and spatial flexibility, the headquarters features “portals and thresholds” that define areas of discovery and connection, fostering a seamless flow between functions. A carefully curated palette of materials creates intentional contrasts, stimulating the senses and evoking the essence of the brand.
The design encapsulates a sophisticated narrative of minimalism and warmth, offering are interpretation of an urban manufacturing space within one of New York’s most storied buildings, merging heritage and modernity with effortless grace.
